« Tourisme 2022 – Un cadre stratégique pour le développement du secteur » is a collective effort of all parties involved in the tourism sector and spearheaded by the luxembourgish Ministry of Economy, which sets out to define the strategies to make Luxembourg stand out as a tourist destination, as well as improving the overall experience of the visitors. — Our role was the visual concept, layout and the iconography, while keeping it coherent with the established nation branding guidelines.